ViewFi Complete System

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A unified architecture for ViewFi × Mini-game, two-layer economy, and 90-day execution.

1. System Architecture

The system has five conceptual layers that share one backend and one economy model.

User-facing surfaces
ViewFi App
ViewFi SDK
Engagement & Monetization
ViewFi Ads
XP (progression)
ViewFi Points (ads only)
API & Targeting

ViewFi App: Primary entry (Telegram or Web). First success in under 1 minute.

ViewFi SDK: Same ads and optionally mini-game in partner Dapps (Lite / Context / Full modes).

Mini-game: Play yields XP only; "watch ad for more play" yields ViewFi Points.

Knowledge & Interest Quiz: Zero-party data; XP only; outputs segments for ad targeting.

Single backend: One API for events, caps, referral, leaderboard, and targeting. EventoChain is added later as a booster once retention is proven.

2. Two-Layer Economy

All rewards map to exactly two layers. No conversion between them.

Layer Source Use Convertible?
XP Gameplay, streaks, missions, Knowledge quiz Level up, unlock ad tiers, leaderboard status No
ViewFi Points Ad viewing only Redeemable value; league prizes ($) No

3. Core Behavioral Loop

The single loop that drives retention and monetization:

1 User plays mini-game (e.g. 1 round)
Backend grants XP, updates level/streak
2 "Watch ad for 1 more play?"
User watches rewarded ad
3 Backend grants ViewFi Points, unlocks play
User plays again

Energy / cap: e.g. 5 free plays per day; then "watch ad for 1 more play."

First success: Within 1 minute, user either completes 1 game round (sees XP) or watches 1 ad (sees ViewFi Points).

4. SEA Growth League (Campaign Layer)

Season 1 runs on top of the same product: 30 days, $500, 5K users (VN/TH/PH).

One dashboard: D1/D7/D30, K-factor, ad completion, game→ad conversion, CAC.

5. Knowledge & Interest Game (Data Layer)

Zero-party data for high-precision targeting. Rewards: XP only; 1 attempt per day; daily XP cap.

Outputs: Knowledge Score (Beginner / Intermediate / Advanced), Interest Score per category (DeFi, NFT, GameFi, CEX, etc.) with time decay.

Use: Ad targeting and gating (e.g. Beginner → education ads; Advanced + DeFi interest → premium DeFi). Implement after core loop is live (Phase 2).

6. SDK (Distribution Layer)

Positioned as engagement infrastructure, not "ad player." Same two-layer economy in SDK: game → XP; ads → ViewFi Points.

Tiers: Ad-only → Ad+Game → Full League. UI: Lite (floating button), Context (trigger-based), Full (Earn tab, leagues).

SDK rollout can start when Ad-only build is ready (Days 1–10 build; 11–20 first integrations; 21–30 metrics).

7. Phased Execution (90 Days)

Phase 1 – Build loop

Days 1–30

Entry, mission (1 vertical), referral (retention-gated), streak, tournament; mini-game; two-layer enforced; SEA League Season 1. Deliverables: First success <1 min; D1 >40%; first tournament live.

Phase 2 – Prove retention

Days 31–60

Cohort analysis, loop tuning, D7 >25%; 1–2 paying advertisers; ship Knowledge and Interest quiz and wire targeting.

Phase 3 – Lock proof and expand

Days 61–90

D30 curve stable; EventoChain booster spec and optional soft launch (2x week, event tournament); Q2 plan.

SDK track (parallel): Days 1–10 Ad-only build; 11–20 first 2–3 integrations; 21–30 metrics and second wave.

8. Implementation Checklist